Privacy policy

Last Updated: July 24, 2026

This Privacy Policy describes how Hangzhou Tingyun International Trade Co., Ltd., a company incorporated in China (“WNP Cushion,” “Company,” “we,” “our,” or “us”), collects, uses, discloses, retains, and protects personal information when you visit wnpcushion.com, purchase products for delivery in the United States, create an account, contact us, or otherwise interact with our services.

We process personal information in accordance with applicable privacy and data protection laws. Depending on where you live and whether applicable legal requirements are met, you may have additional rights regarding your personal information.

1. Information We Collect

We collect personal information that you provide directly to us, information collected automatically when you use our website, and limited information received from service providers and business partners.

A. Information You Provide Directly

Depending on how you interact with us, we may collect:

Your full name.
Email address and telephone number.
Billing and shipping addresses.
Order, purchase, return, refund, and customer-service information.
Account details and login credentials if you create an account.
Communications, product reviews, photographs, questions, and other information you choose to submit.
Marketing preferences and newsletter or SMS subscription information.

Payment card and transaction information is processed by Shopify and other available third-party payment providers. We do not directly store complete credit or debit card numbers on our own servers.

B. Information Collected Automatically

When you visit or interact with our website, we and our service providers may automatically collect information such as:

IP address and approximate location derived from the IP address.
Device identifiers.
Browser type, device type, and operating system.
Pages viewed, links clicked, search activity, referring pages, and navigation behavior.
Date, time, and duration of website visits.
Shopping-cart activity, product interactions, and checkout activity.
Cookie identifiers, advertising identifiers, and similar technical information.

C. Information Received From Other Sources

We may receive information from service providers that support our store, including payment processors, shipping carriers, advertising and analytics providers, review platforms, fraud-prevention providers, and order-management systems.

For example, we may receive payment confirmation, delivery status, advertising campaign information, fraud-risk indicators, or information about how users interact with our advertisements.

D. Cookies and Similar Technologies

We use cookies, pixels, tags, web beacons, local storage, and similar technologies to operate our website, remember preferences, maintain shopping-cart and account functionality, measure website performance, prevent fraud, understand website usage, and support advertising activities.

Some cookies are necessary for the website to function. Other cookies, including analytics and advertising cookies, may be optional depending on your location and applicable law.

You may manage cookies through available website controls, your browser settings, or your device settings. Blocking certain cookies may affect account, shopping-cart, checkout, personalization, or other website functionality.

2. How We Use Personal Information

We may use personal information for the following purposes:

To provide, operate, maintain, and improve our website and online store.
To process payments and fulfill, ship, deliver, track, return, replace, and refund orders.
To create and manage customer accounts.
To respond to questions, requests, complaints, and customer-service inquiries.
To communicate about orders, deliveries, returns, refunds, products, and account activity.
To send marketing messages when permitted and according to your communication preferences.
To personalize website content and product recommendations.
To measure website traffic, advertising performance, and customer interactions.
To detect, investigate, prevent, and respond to fraud, abuse, unauthorized transactions, security incidents, and policy violations.
To maintain business, accounting, tax, compliance, and transaction records.
To establish, exercise, or defend legal claims.
To comply with applicable laws, regulations, court orders, and lawful government requests.

3. Analytics, Advertising, and Remarketing

We may use analytics and advertising services, including Google Analytics, Google Ads, Meta Pixel, and similar technologies, to understand how visitors use our website, measure advertising performance, and display advertisements that may be more relevant to users.

Third-party advertising and analytics providers, including Google and Meta, may use cookies, pixels, device identifiers, and similar technologies to collect information about your visits to our website and, where permitted, your interactions with other websites or services.

This information may be used to:

Measure website traffic and advertising performance.
Limit how often advertisements are displayed.
Understand whether an advertisement resulted in a visit or purchase.
Create advertising audiences.
Display advertisements based on previous interactions with our website.
Provide personalized or interest-based advertising where permitted.

Depending on applicable law, disclosure of identifiers and internet or network activity to advertising partners for cross-context behavioral advertising may be considered a “sale,” “sharing,” or use for “targeted advertising,” even when no money is exchanged.

You may manage these activities through the following options:

Visit our Your Privacy Choices page to submit an applicable request to opt out of the sale or sharing of personal information or targeted advertising.
Manage Google advertising preferences through Google Ads Settings.
Use the Network Advertising Initiative Opt-Out Page.
Manage cookies and tracking technologies through your browser or device settings.

Where required by applicable law and supported by our website, we also process recognized browser-based opt-out preference signals, such as Global Privacy Control, as a request to opt out of applicable sale, sharing, or targeted-advertising activities for the browser or device sending the signal.

4. How We Disclose Personal Information

We may disclose personal information to the following categories of recipients:

A. Service Providers

We may disclose information to companies that provide services on our behalf, including:

Website hosting and e-commerce services.
Payment processing and fraud prevention.
Warehousing, order fulfillment, shipping, and logistics.
Email and SMS delivery.
Customer support.
Website analytics and performance measurement.
Advertising and marketing.
Product review management.
Enterprise resource planning and order management.
Cloud storage, cybersecurity, and technical support.

These providers may include Shopify, payment providers made available at checkout, shipping carriers, Google Analytics, Google Ads, Meta Pixel, Judge.me Reviews, Lingxing ERP, and other providers used to operate our business.

B. Advertising and Analytics Partners

We may disclose identifiers, cookie data, device information, commercial information, and internet or network activity to advertising and analytics partners for measurement, attribution, audience creation, and advertising purposes.

As explained above, certain disclosures may be considered a sale, sharing, or targeted advertising under applicable state privacy laws.

C. Legal and Safety Disclosures

We may disclose personal information to law enforcement, regulators, courts, government authorities, professional advisers, insurers, or other parties when we reasonably believe disclosure is necessary to:

Comply with applicable law or legal process.
Respond to a lawful government request.
Protect our rights, property, customers, personnel, or the public.
Investigate or prevent fraud, abuse, security incidents, or illegal activity.
Establish, exercise, or defend legal claims.

D. Business Transactions

Personal information may be disclosed or transferred in connection with an actual or proposed merger, acquisition, financing, restructuring, sale of assets, bankruptcy, or similar corporate transaction. Any recipient will be required to handle personal information in accordance with applicable law.

E. At Your Direction

We may disclose information to other parties when you direct us to do so or provide consent.

5. Sale and Sharing of Personal Information

We do not sell personal information in exchange for monetary payment.

However, as described in this Privacy Policy, we may disclose identifiers, device information, commercial information, and internet or network activity to advertising partners. Under certain U.S. state privacy laws, these advertising disclosures may be considered a “sale” or “sharing” of personal information or targeted advertising.

Where applicable, you may opt out by visiting our Your Privacy Choices page.

We do not knowingly sell or share the personal information of individuals under 16 years of age.

6. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

Retention periods depend on factors including:

The nature and sensitivity of the information.
The length of our relationship with you.
Whether you maintain an active account.
The time needed to process orders, returns, refunds, disputes, or customer-service requests.
Applicable tax, accounting, payment, warranty, and recordkeeping obligations.
Fraud-prevention, security, and legal-claim requirements.
Your marketing and privacy preferences.

When personal information is no longer reasonably necessary, we may delete, anonymize, aggregate, or otherwise dispose of it in accordance with our retention practices and applicable law.

7. Your Choices and Controls

A. Marketing Communications

You may opt out of promotional emails by using the unsubscribe link in an email. You may opt out of promotional SMS messages by following the instructions included in the message.

You may continue to receive non-promotional communications concerning orders, payments, deliveries, returns, refunds, security, or account administration.

B. Cookies and Advertising

You may manage cookies through available website controls, browser settings, device settings, advertising-provider settings, and our Your Privacy Choices page.

C. Account Information

You may update certain account information by signing in to your account. You may also contact us to request assistance with account information.

8. Security

We maintain reasonable administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, acquisition, disclosure, alteration, loss, misuse, or destruction.

Our website uses HTTPS and transport encryption to help protect information transmitted between your browser and our website. Payment information is processed through third-party payment providers using their security systems.

No transmission method or electronic storage system is completely secure. Therefore, we cannot guarantee absolute security.

9. U.S. State Privacy Rights

Depending on your state of residence and whether an applicable privacy law applies to our processing, you may have one or more of the following rights:

Right to know or confirm whether we process your personal information.
Right to request access to personal information.
Right to request correction of inaccurate personal information.
Right to request deletion of personal information, subject to legal exceptions.
Right to obtain a portable copy of certain personal information.
Right to opt out of the sale of personal information.
Right to opt out of the sharing of personal information or targeted advertising.
Right to limit certain uses and disclosures of sensitive personal information, where applicable.
Right to appeal the denial of a privacy request, where applicable.
Right not to receive unlawful discriminatory treatment for exercising privacy rights.

These rights are not absolute and may be subject to limitations and exceptions under applicable law.

10. California Privacy Rights

If you are a California resident and the California Consumer Privacy Act, as amended by the California Privacy Rights Act (“CCPA/CPRA”), applies to our processing, you may have the right to:

Know the categories and specific pieces of personal information we have collected about you.
Know the categories of sources from which personal information was collected.
Know the business or commercial purposes for collecting, using, selling, or sharing personal information.
Know the categories of third parties to whom personal information was disclosed, sold, or shared.
Request access to personal information.
Request correction of inaccurate personal information.
Request deletion of personal information, subject to applicable exceptions.
Opt out of the sale or sharing of personal information.
Limit certain uses or disclosures of sensitive personal information, where applicable.
Receive equal service and pricing and not be unlawfully discriminated against for exercising your rights.

During the preceding 12 months, we may have collected the categories of personal information described in Section 1, including identifiers, customer-record information, commercial information, internet or electronic network activity, approximate location information, and inferences derived from interactions with our website.

We may have disclosed these categories to the service-provider and partner categories described in Section 4 for business and commercial purposes.

We do not sell personal information for monetary payment. Certain advertising-related disclosures may constitute sale or sharing under California law.

11. Exercising Your Privacy Rights

To submit an access, correction, deletion, portability, or other privacy request, contact us at:

support@wnpcushion.com

To opt out of applicable sale, sharing, or targeted advertising, visit:

Your Privacy Choices

Your request should provide enough information for us to identify the relevant records and understand the request. We may ask for additional information reasonably necessary to verify your identity and protect personal information from unauthorized disclosure or deletion.

You may use an authorized agent to submit a request where permitted by law. We may request proof that the agent is authorized to act for you and may also ask you to verify your identity directly.

We will respond within the period required by applicable law. If we deny a request in whole or in part, we will provide an explanation when required.

12. Children’s Privacy

Our website and services are intended for adults and are not directed to children under 16 years of age.

We do not knowingly collect, sell, or share personal information from children under 16 without legally required authorization. If we learn that we collected personal information from a child in a manner not permitted by law, we will take reasonable steps to delete it.

13. International Data Transfers

Hangzhou Tingyun International Trade Co., Ltd. is located in China, and our service providers may operate in the United States, China, and other countries.

As a result, personal information may be transferred to, stored in, or processed in a country other than the country in which it was collected. Privacy and data protection laws in those countries may differ from the laws in your jurisdiction.

Where required, we take reasonable steps designed to protect transferred personal information in accordance with applicable legal requirements and this Privacy Policy.

14. Third-Party Websites and Services

Our website may contain links to third-party websites, platforms, or services. We are not responsible for the privacy, security, or content practices of third parties.

We encourage you to review the privacy policies of third-party services before providing personal information to them.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, business practices, technology, or legal requirements.

When we make changes, we will update the “Last Updated” date at the top of this page. If required by law, we will provide additional notice or obtain consent before material changes take effect.

16. Contact Us

For questions about this Privacy Policy or our privacy practices, or to exercise applicable privacy rights, contact:

Hangzhou Tingyun International Trade Co., Ltd.

Corporate Address: 12th Floor, Building 1, Xiaoshan Chamber of Commerce Building, No. 185 Jincheng Road, Beigan Street, Xiaoshan District, Hangzhou, Zhejiang 311256, China
Email: support@wnpcushion.com
Phone: +1 951-378-3466
Support Hours: Monday–Friday, 9:00 AM–6:00 PM Pacific Time